advertisement

Amarone Della
Valpolicella

pitch

Amarone Della Valpolicella is known for its unique taste and various different flavours. (Definitely try it if you haven’t. Its like that perfect wine to bring home to your future in-laws.) Seperating itself from your typical wine-ads, we are bringing Amarone Della Valpolicella to the next level. Coming to the realization that all red wines are tones of red, differentiating this one from the others was the real challenge.

APPROACH

Amarone Della Valpolicella puts such importance on the fact that their wine is hand crafted; I decided that demonstrating an ad that is made the same way to showcase its roots was the best option. Because of its particular taste (for those of you who actually know wine, you will notice a difference), we wanted to demonstrate the quality of the ingredients, and not sell a mindset.

bus shelter
magazine

SOLUTION

What we are left with is an attention grabbing, out of the box solution. By displaying the ingredients we are simultaneously showing the unique silhouette of the bottle. The taste is there but the wine is imaginery. Letting the ingredients shape the bottle and leaving the rest to the clients imagination was the best way possible to demonstrate the taste, without seeing the product itself.

metro